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Understanding the Business Environment Claire Capon

Understanding the Business Environment By Claire Capon

Understanding the Business Environment by Claire Capon


$25.49
Condition - Very Good
<20 in stock

Understanding the Business Environment Summary

Understanding the Business Environment by Claire Capon

Understanding the Business Environment introduces the nature and environment of organisations to the first-time student of business. Clearly and accessibly, the book examines the external and competitive environment of business, as well as the structure, culture, resources and functions inside organisations.

This combination of both the internal and external environment of organisations is unusual, and marks this book out as particularly valuable for courses aiming to give students a rounded introduction to business.

It is written for students on undergraduate and postgraduate degree programmes in business, or business-related disciplines.

The following online resources support the text:

  • For Students: self-assessment questions, glossary, revision flashcards

  • For Instructors: teaching manual, powerpoint slides

About Claire Capon

Claire Capon is Senior Lecturer at Staffordshire University Business School. She is also author of another Pearson textbook: Understanding Strategic Management (2008).

Table of Contents

List of case studies

Preface

Teaching with this book

Guided tour of the book

Acknowledgements

1 The external environment

2 The composition of the external environment

3 The competitive environment

4 Inside organisations

5 Culture and organisations

6 Organisational behaviour

7 Human resource management

8 Marketing

9 Operations management

10 Finance

11 Managing knowledge and innovation

12 Stakeholders, governance and ethics

&n

Additional information

GOR002390146
9780273708148
0273708147
Understanding the Business Environment by Claire Capon
Used - Very Good
Paperback
Pearson Education Limited
20090702
440
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Understanding the Business Environment