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Marketing Research in Ireland Christine Domegan

Marketing Research in Ireland By Christine Domegan

Marketing Research in Ireland by Christine Domegan

Reviews:
$36.99
Condition - Very Good
Only 1 left
Very Good

Summary

This updated edition of the well-established textbook on the theory and
practice of Marketing Research in Ireland, presents a balanced theoretical,
applied and managerial approach to the subject area, in a student-friendly and
readable writing style.

Marketing Research in Ireland Summary

Marketing Research in Ireland: Theory and Practice by Christine Domegan

Over twenty new, extensive case studies, with teaching notes, capturing contemporary issues and topics

Extended coverage of secondary sources of data, online research, and qualitative data analysis

Refreshed examples, facts and figures representing both Irish and international best practices

Exercises, assignments, diagrams and illustrations to facilitate active student learning

Suitable for students on undergraduate, postgraduate and professional courses

Updated support material for lecturers including PowerPoint slides, and case study teaching notes, will be available at www.gillmacmillan.ie/lecturers

About Christine Domegan

Christine Domegan, Bcomm, MBS, PhD, lectures in Marketing Research at the National University of Ireland, Galway, and conducts research nationally and internationally. Declan Fleming, BComm, MBS, Programme Director and lecturer at the National University of Ireland, Galwary. He is completing a PhD at Manchester Business School, University of Manchester, UK.

Table of Contents

Part 1 Introduction to Marketing Research 1. Marketing Research Introduced 2. The Marketing Research Process 3. Problem Definition & Research Design Part 2 Data Collection Methods 4 Secondary Sources of Data 5. Focus Groups, In-depth Interviews and Projective Techniques 6. Surveys, Observations and Panels 7. Experimentation Part 3 Data Collection & Acquisition 8. Questionnaire Design & Field Work 9. Measurement Concepts and Attitude Scales 10. The Sampling Process 11. Sample Size Determination Part 4 Data Analysis and Presentation 12. Data Preparation & Processing 13. Fundamental Data Analysis 14. Multivariate Data Analysis 15. Communication of Research Findings, Report Writing and Presentation

Additional information

GOR009575955
9780717142002
0717142000
Marketing Research in Ireland: Theory and Practice by Christine Domegan
Christine Domegan
Used - Very Good
Paperback
Gill
20070508
590
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Marketing Research in Ireland