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Impossible to Ignore: Creating Memorable Content to Influence Decisions Carmen Simon

Impossible to Ignore: Creating Memorable Content to Influence Decisions By Carmen Simon

Impossible to Ignore: Creating Memorable Content to Influence Decisions by Carmen Simon


$30.99
Condition - Very Good
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Summary

A groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignore-using the latest in brain science

Impossible to Ignore: Creating Memorable Content to Influence Decisions Summary

Impossible to Ignore: Creating Memorable Content to Influence Decisions by Carmen Simon

A groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignore using the latest in brain science

Audiences forget up to 90% of what you communicate. How can your employees and customers decide to act on your message if they only remember a tenth of it? How do you know which tenth they'll remember? How will you stay on their minds long enough to spark the action you need?

Many experts have offered techniques on how to improve your own memory, but not how to influence other people's memory-and impact their decisions. Drawing on the latest research in neuroscience and cognitive psychology, Carmen Simon, PhD, reveals how to avoid the hazards of random recall and deliver just the right amount of content. No more redundant meetings, rambling e-mails, or anemic presentations. In Impossible to Ignore, she shows you how to execute a proven three-step plan for persuasion:

1. Create cues that attract attention and connect with your audience's needs
2. Use memory-influencing variables to control what your audience remembers
3. Turn today's intentions into tomorrow's actions

This practical guide is filled with case studies, examples, and a checklist to help you put the power of cognitive science to work for your business. Whether you're giving a presentation, conducting a meeting, delivering training, making a sales pitch, or creating a marketing campaign, these field-tested techniques will help you develop content that speaks to people's hearts, stays in their heads, and influences their decisions. It's not just memorable-it's Impossible to Ignore.

About Carmen Simon

Carmen Simon, PhD, is changing how the world communicates. A cognitive scientist, she has helped America's most visible brands craft memorable messages by focusing on how the brain works. Carmen is the cofounder of Rexi Media, a presentation design and training company. She holds doctorates in both instructional technology and cognitive psychology, and is a recognized expert in presentation design, delivery, and audience engagement. Her sought-after keynote speeches unveil science-based techniques for getting others to see your way, remember your way, and go your way.

Table of Contents

CHAPTER 1: MEMORY IS A MEANS TO AN END

Why memory matters in decision-making

CHAPTER 2: A BUSINESS APPROACH TO MEMORY

Three steps to influence memory and decisions

CHAPTER 3: CONTROL WHAT YOUR AUDIENCE REMEMBERS

Practical ways to avoid the hazards of random memory

CHAPTER 4: MADE YOU LOOK

How cues pave the way to action

CHAPTER 5: THE PARADOX OF SURPRISE

The price we pay for extra attention, time, and engagement

CHAPTER 6: SWEET ANTICIPATION

How to build excitement for what happens next

CHAPTER 7: WHAT MAKES A MESSAGE REPEATABLE?

Techniques to convince others to share your words

CHAPTER 8: BECOME MEMORABLE WITH DISTINCTION

How to stay on people's minds long enough to spark action

CHAPTER 9: MEMORABLE STORYTELLING

The science of retrieving memories

CHAPTER 10: HOW MUCH CONTENT IS TOO MUCH?

How to handle content sacrifice

CHAPTER 11: HOW DOES THE BRAIN DECIDE?

The neurobiology and neuroeconomics of choice8

CHAPTER 12: THE RIGHT TO BE FORGOTTEN AND THE INTENT TO BE REMEMBERED

How to balance accidental and purposeful forgetting

Additional information

GOR009051007
9781259584138
1259584135
Impossible to Ignore: Creating Memorable Content to Influence Decisions by Carmen Simon
Used - Very Good
Hardback
McGraw-Hill Education
20160516
288
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

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