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Brilliant Copywriting Byron Perdue

Brilliant Copywriting By Byron Perdue

Brilliant Copywriting by Byron Perdue


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Brilliant Copywriting Summary

Brilliant Copywriting: How to craft the most interesting and effective copy imaginable by Byron Perdue

If you've ever struggled to craft a persuasive message that really hits the spot you'll know it's harder than it looks. Wouldn't it be helpful to have an expert on hand to give you tips and tricks? Someone who could pass on their knowledge and know-how? Someone who told you how the professionals really do it? Well, that's exactly what this book does for aspiring copywriters. Think of it as a rocket-assisted launch for your writing career. Brilliant Copywriting is packed with practical techniques to help anyone who works with words to improve their writing. It lifts the lid on the world of professional copywriting to reveal the trade secrets of top-notch practitioners. It's the book every copywriter wants when they start out, full of facts, details and insights that normally take years to acquire. It will also be invaluable for anyone who works with words in pretty much any industry.

Brilliant Copywriting Reviews

Keep it clear, keep it simple, make it brilliant and original. I've been saying that for years. It's a real joy to find that Roger and I think alike. Read the book and learn. Yes, it is brilliant. Wally Olins - Chairman, Saffron Brand Consultants Most of us reckon we can write. Wrong. But here's book that will help you be persuasive, interesting and brilliant in print, then help you do it again, and again, and again. Michael Johnson, johnson banks

About Byron Perdue

Roger Horberry is a freelance copywriter and works for various design, branding and advertising agencies. www.rogerhorberry.com

Table of Contents

About the author Acknowledgements How to use this book Preface Part One - Background Chapter One - The basics Chapter Two - Three key thoughts Chapter Three - Brands and tone of voice Part Two - Method Chapter Four - Before Chapter Five - During Chapter Six - After Chapter Seven - Here's one I made earlier Part Three - Interviews Chapter Eight - How brilliant copywriters write their copy

Additional information

GOR011790789
9780273727347
0273727346
Brilliant Copywriting: How to craft the most interesting and effective copy imaginable by Byron Perdue
Used - Like New
Paperback
Pearson Education Limited
2009-07-23
180
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
The book has been read, but looks new. The book cover has no visible wear, and the dust jacket is included if applicable. No missing or damaged pages, no tears, possible very minimal creasing, no underlining or highlighting of text, and no writing in the margins

Customer Reviews - Brilliant Copywriting