Name: Contemporary Cases in Retail Operations By Brenda Oldfield (Research Assistant, Department of Retail and Marketing, Manchester Metropolitan University)
SKU: 9780333764817
Price: 22.49 AUD
Availability: InStock

Contemporary Cases in Retail Operations Summary

Contemporary Cases in Retail Operations by Brenda Oldfield (Research Assistant, Department of Retail and Marketing, Manchester Metropolitan University)

These case studies are written as an accompaniment for any student of retailing or those professionals newly working within the retailing sector. Each case demonstrates typical, day-to-day management problems, with a significant practical, problem solving flavour. The case studies have clear learning objectives designed to encourage the reader to develop awareness and experience in the analysis and evaluation of retail business situations.

About Brenda Oldfield (Research Assistant, Department of Retail and Marketing, Manchester Metropolitan University)

BRENDA OLDFIELD is a Research Assistant, Department of Retail and Marketing, Manchester Metropolitan University. RUTH SCHMIDT is Acting Head of Department, Department of Retail and Marketing, Manchester Metropolitan University. IAN CLARKE is Booker Professor of Retail Marketing, Durham University Business School. MALCOLM A.KIRKUP is C & A Retail Fellow and Programme Director of the Retail Management Degree, Loughborough University Business School. CATHY HART is Sainsbury Retail Fellow, Loughborough University Business School.

Preface The Cases Retailing in Two Currencies; N.Alexander The Road to Empowerment at Sainsbury's; A.Arnold, M.McLean & C.Dutton B&Q Enfield: Staffing a Greenfield Operation; J.Austin & M.Partridge Store Merchandising and Effective Use of Space: The Safeway Experience of In-Store Pharmacies; G.Birtwistle Stress in Grocery Retailing; A.Broadbridge Managing the Impact of New Store Development: Trading Potential at Scottish Power Retail; I.Clarke & M.Pretious Sainsbury's: The Trifling Case of the Missing Trifle R.Cuthbertson & C.Moore European and UK Packaging Waste Legislation: The M&S Response; C.Hart & J.Fernie The Longest Night: Managing a Crisis Event at M&S; C.Hart Superdrug: The Route to Becoming More Innovative; H.Hill The Role of Category Management in Hair Colourants: Bristol-Myers S.Hogarth-Scott & I.Walters Concessions Management in Department Stores: The Debenhams Luggage Department; M.Kirkup & P.Gaffney CWS Retail; Responsible Product Development; J.Temperley & M.Kirkup Halfords Motor Oils (A): A Case of Success by Design; M.Kirkup, P.Walley & J.Temperley Halfords Motor Oils (B): Translating Consumer Needs into Products; M.Kirkup, P.Walley & J.Temperley 'Main New England' at Debenhams: Developing a New Range; G.Lea-Greenwood & C.Moore & B.Oldfield Sainsburys and Shaws: Reflections on Making an Acquisition a Reality; D.Musket Buying Operations at Boots the Chemist: The Case of a Product Range Update; R.Varley Being Smart - Developing Customer Loyalty at Chelmsford Star Co-operative Society; P.Ward, H.Gardner & H.Wright 'Operation Retail': Marketing Location to Retailers; G.Warnaby Shrink Busters! A DIY Case in Financial Management and Control; R.Schmidt, B.Oldfield & D.Leaver

Additional information

Sku

GOR003282762

ISBN 13

9780333764817

ISBN 10

0333764811

Title

Contemporary Cases in Retail Operations by Brenda Oldfield (Research Assistant, Department of Retail and Marketing, Manchester Metropolitan University)

Author

Brenda Oldfield (Research Assistant, Department of Retail and Marketing, Manchester Metropolitan University)

Condition

Used - Very Good

Binding type

Paperback

Publisher

Palgrave Macmillan

Year published

2000-06-05

Number of pages

384

Prizes

N/A

Cover note

Book picture is for illustrative purposes only, actual binding, cover or edition may vary.

Note

This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Contemporary Cases in Retail Operations Brenda Oldfield (Research Assistant, Department of Retail and Marketing, Manchester Metropolitan University)

Contemporary Cases in Retail Operations by Brenda Oldfield (Research Assistant, Department of Retail and Marketing, Manchester Metropolitan University)

Summary

Contemporary Cases in Retail Operations Summary

Contemporary Cases in Retail Operations by Brenda Oldfield (Research Assistant, Department of Retail and Marketing, Manchester Metropolitan University)

About Brenda Oldfield (Research Assistant, Department of Retail and Marketing, Manchester Metropolitan University)

Table of Contents

Additional information

Customer Reviews - Contemporary Cases in Retail Operations