Books by Jules Goddard

Jules Goddard is a Fellow of the Centre for Management Development at London Business School, where he has taught competitive strategy and creative marketing for 30 years. He is also a Research Associate of the Management Lab at London Business School and was previously Gresham Professor of Commerce and Mercers Memorial Professor at City University. He was educated at Oxford, the Wharton School, and the University of London, where he received his PhD in economics in 1978. He has worked in New York, London and France and has written widely on strategic and managerial innovation. Tony Eccles is Visiting Professor of Strategic Management at Cass Business School, City University, having previously been Professor of Strategic Management at Glasgow University and London Business School, as well as holding visiting positions at Manchester, Cranfield, and Bath Management Schools. In his career he has consulted with many international organisations, been a television presenter and award winning copywriter. He is theauthor of Under New Management and Succeeding with Change.