Uncommon Sense, Common Nonsense Jules Goddard

Name: Uncommon Sense, Common Nonsense By Jules Goddard
SKU: 9781846686023
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Uncommon Sense, Common Nonsense by Jules Goddard

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Summary

Suitable for those who want to succeed and stand out from the herd, this book is for managers who know that their organisations are stuck in a mindset that thrives on fashionable business theories that are no more than folk wisdom, and whose so-called strategies that are little more than banal wish lists.

Uncommon Sense, Common Nonsense Summary

Uncommon Sense, Common Nonsense: Why some organisations consistently outperform others by Jules Goddard

This is a book for managers who know that their organisations are stuck in a mindset that thrives on fashionable business theories that are no more than folk wisdom, and whose so-called strategies that are little more than banal wish lists. It puts forward the notion that the application of uncommon sense - thinking or acting differently from other organisations in a way that makes unusual sense - is the secret to competitive success. For those who want to succeed and stand out from the herd this book is a beacon of uncommon sense and a timely antidote to managerial humbug.

Uncommon Sense, Common Nonsense Reviews

Provocative, insightful, innovative and contrarian - with truths on every page -- Professor Lynda Gratton, London Business School
This ground-breaking book s a joy to read -- Tom Robertson, Dean, The Wharton School, University of Pennsylvania
Investing in new ideas is more fruitful than investing in market research. Goddard and Eccles understand this, pinpointing that an openness to making mistakes is often a better route to success than the goal of making money -- Sir James Dyson

About Jules Goddard

Jules Goddard is a Fellow of the Centre for Management Development at London Business School, where he has taught competitive strategy and creative marketing for 30 years. He is also a Research Associate of the Management Lab at London Business School and was previously Gresham Professor of Commerce and Mercers Memorial Professor at City University. In his career he has worked for leading advertising firms in New York and London Tony Eccles is Visiting Professor of Strategic Management at Cass Business School, City University, having previously been Professor of Strategic Management at London Business School, In his career he has consulted with many international organisations, been a television presenter and award winning copywriter. He is the author of Under New Management and Succeeding with Change.

Additional information

Sku

GOR006511494

ISBN 13

9781846686023

ISBN 10

1846686024

Title

Uncommon Sense, Common Nonsense: Why some organisations consistently outperform others by Jules Goddard

Author

Jules Goddard

Condition

Used - Very Good

Binding type

Paperback

Publisher

Profile Books Ltd

Year published

2013-05-23

Number of pages

256

Prizes

N/A

Cover note

Book picture is for illustrative purposes only, actual binding, cover or edition may vary.

Note

This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us