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Write to Sell Andy Maslen

Write to Sell By Andy Maslen

Write to Sell by Andy Maslen


$28.99
Condition - Like New
Out of stock

Summary

- Learn the practice - not just the theory - of great copywriting- Checklists, exercises and mnemonics give you all the tools you need- Case notes and concrete examples show you what works in real life

Write to Sell Summary

Write to Sell: The Ultimate Guide to Copywriting by Andy Maslen

How do you persuade someone to buy from you just by writing to them? What does effective copywriting look like - and sound like? Write to Sell has the answers! Read this book and you'll learn: - The confidence and skills to write better copy- New ways to gain readers' attention, respect and trust- Hints and tips on turning selling skills into copywriting skills- Simple techniques to improve the readability of your copy- The impact of design and layout on copywriting- The meaning of good written English - the rules you must follow, the rules you can safely ignore If I were starting out as a writer tomorrow, I would definitely want to read this book. I pretty much taught myself most of the tricks all those years ago - and it took me far too long! Had I read this book, it would have saved me years of trial and, for the most part, error.-- Drayton Bird, the godfather of direct marketing

About Andy Maslen

Andy Maslen is one of UK's leading copywriters, helping organisations of all sizes build sales and profits through the written word - both online and offline. Andy is a Fellow of the Institute of Direct Marketing. He writes and speaks regularly on copywriting and co-founded Write For Results, a business writing training company. Andy graduated in Psychology and Anthropology from Durham University, in England. He is also the author of 100 Great Copywriting Ideas and The Copywriting Sourcebook, both published by Marshall Cavendish Business.

Additional information

GOR011198711
9789814868235
981486823X
Write to Sell: The Ultimate Guide to Copywriting by Andy Maslen
Used - Like New
Paperback
Marshall Cavendish International (Asia) Pte Ltd
20190923
192
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
The book has been read, but looks new. The book cover has no visible wear, and the dust jacket is included if applicable. No missing or damaged pages, no tears, possible very minimal creasing, no underlining or highlighting of text, and no writing in the margins

Customer Reviews - Write to Sell