Jonathan West's family-owned olive oil importing business is getting drained by competition on all sides and suffering from stale ideas and execution. But after he reluctantly visits a magician, Jonathan learns not just stage magic tricks, but business lessons that enable him to transform his operation. By following Jonathan and his team on their journey, business people from entrepreneurs to entry-level through middle-management to CEOs will profit from these Magic Lessons, which demonstrate in a uniquely impressive and memorable way five key actionable behaviour changes that will immediately help an organization or enterprise grow. And they are all fun tricks that will not only amaze one's associates, but help everyone think innovatively about their jobs. Each lesson teaches a trick that both informs and entertains, and will mystify friends and associates. A bonus inserted card-trick wraps the lessons of Magic Lessons into an unforgettable conclusion.