The Portable MBA in Marketing by Alexander Hiam
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The Portable MBA in Marketing
Summary
This self-study guide covers all marketing topics which would be included in an MBA programme. It is especially designed for busy marketing executives who do not have the time to spend on a full-time course. It explores marketing concepts, tools, research and strategies.
The Portable MBA in Marketing Summary
Table of Contents
The concept of marketing; the knowledge of marketing; the tools of marketing.
Additional information
GOR002200951
9780471119845
0471119849
The Portable MBA in Marketing by Alexander Hiam
Used - Very Good
Paperback
John Wiley and Sons Ltd
1995-05-30
480
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us