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Marketing For Dummies Alexander Hiam (University of Massachusetts at Amherst)

Marketing for Dummies, 4th Edition By Alexander Hiam (University of Massachusetts at Amherst)

Marketing For Dummies by Alexander Hiam (University of Massachusetts at Amherst)


$16.49
Condition - Very Good
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Summary

Master the latest marketing tools and trends Marketing strategies are evolving faster than ever before, and mastering the latest and greatest strategies are essential to getting results.

Marketing For Dummies Summary

Marketing For Dummies by Alexander Hiam (University of Massachusetts at Amherst)

Master the latest marketing tools and trends Marketing strategies are evolving faster than ever before, and mastering the latest and greatest strategies are essential to getting results. This updated edition of the classic marketing bestseller includes new and revised material, with full coverage of the latest marketing trends and how to effectively apply them to your business. Whether it's boosting your baseline marketing skills, figuring out social media, developing a comprehensive Internet marketing strategy, or getting expert tips on effective local marketing techniques, Marketing for Dummies, 4th Edition has everything you need in one easy-to-use and accessible guide. Effective marketing is about knowing your customers and giving them what they want, when they want it. The latest marketing research tells us that every customer interaction is an opportunity to grow your business and your bottom line, which is why you need a results-oriented marketing plan. With this updated, practical, and savvy guide to marketing strategies that work, you can apply the skills you already have more efficiently than ever before Marketing For Dummies, 4th Edition gives you the structure and practical advice you need to get the most out of every marketing initiative and, ultimately, grow your business. * Maximize the lifetime value of your customers * Connect web marketing strategies to real world traffic and sales * Implement local sourcing to boost local and regional marketing initiatives * Focus your online marketing strategy to target only qualified buyers Before you waste any more time with ineffective and potentially costly marketing missteps, let Marketing For Dummies, 4th Edition establish viable marketing strategies that will help your business succeed.

About Alexander Hiam (University of Massachusetts at Amherst)

Alexander Hiam has led creative retreats for top consumer and industrial firms to facilitate innovative thinking about strategic plans, branding, naming, and product ideas. He is the author of Marketing Kit For Dummies and Business Innovation For Dummies.

Table of Contents

Introduction 1 Part I: Getting Started with Marketing 5 Chapter 1: Optimizing Your Marketing Program 7 Chapter 2: Strengthening Your Marketing Strategy 23 Chapter 3: Writing a Marketing Plan 39 Part II: Leveraging Your Marketing Skills 63 Chapter 4: Researching Your Customers, Competitors, and Industry 65 Chapter 5: Engaging Your Marketing Imagination 85 Chapter 6: Pumping Up Your Marketing Communications 105 Part III: Advertising for Fun and Profit 123 Chapter 7: Perfecting Your Printed Materials 125 Chapter 8: Signing On to Outdoor Advertising 147 Chapter 9: Broadcasting Your Message 167 Part IV: Finding Powerful Alternatives to Advertising 183 Chapter 10: Maximizing Your Web Marketing 185 Chapter 11: Making a Positive Impression in Low-Cost Ways 209 Chapter 12: Leveraging Face-to-Face Marketing Opportunities 225 Chapter 13: Going Direct with Your Marketing 239 Part V: Selling Great Products to Anyone, Anytime, Anywhere 261 Chapter 14: Making Your Brand Stand Out 263 Chapter 15: Finding the Right Pricing Approach 283 Chapter 16: Distributing Your Product Where Your Customers Are 303 Chapter 17: Succeeding in Sales and Service 319 Part VI: The Part of Tens 339 Chapter 18: Ten Common Marketing Mistakes (And How to Avoid Them) 341 Chapter 19: Ten Tips for Boosting Web Sales 347 Index 351

Additional information

GOR006846148
9781118880807
1118880803
Marketing For Dummies by Alexander Hiam (University of Massachusetts at Amherst)
Used - Very Good
Paperback
John Wiley & Sons Inc
2014-06-06
384
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

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