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International Business Summary

International Business: Challenges and Choices by Alan Sitkin (Senior Lecturer in International Business, European Business School London (Regent's College))

This stimulating text provides a truly international perspective, with a wealth of real life examples from developed and emerging countries to help students envisage how organizations across the globe practise business. Thoroughly updated and revised to give students a deeper understanding of the key international business theories, this new edition features: - Considerably revised structure to reflect student's knowledge as they progress through an international business module - Increased coverage of the core international business theories to enable in-depth understanding of the issues and challenges of international business - New chapters on emerging markets and the environmental challenges facing businesses - End of part long cases to promote a holistic understanding of international business Online Resource Centre For registered adopters of the text: - Multimedia library - Instructor's manual - Suggested assignment questions - Additional case studies - Test bank of questions - Indicative answers for case study questions and assignment and examination questions For students: - Extension material - Interactive Map - Assignment and examination questions - Self-test multiple-choice questions - Key websites - Revision tips - Additional case studies - Case study questions and answers

International Business Reviews

Very well structured and peppered with extensive examples and illustrations that truly bring alive the concepts on international business. The quality of explanation and writing style is of an exceptional standard. * Dr Shameen Prashantham, Associate Professor in International Business & Strategy, Nottingham University Business School China *
This is a concise, forward-leading introduction to International Business which makes excellent use of integrated examples and cases to offer students an immediate association with the chapters' content. * Klaus Oestreicher, Senior Lecturer in International Business, University of Worcester *

About Alan Sitkin (Senior Lecturer in International Business, European Business School London (Regent's College))

Alan Sitkin is Senior Lecturer and Pathway Leader for the MA in International Business at the European Business School London (Regent's College), where he began teaching in 1999 after 15 years of experience in the global capital markets working out of Paris, Zurich and London. His specific areas of interest include politics and finance, language and sustainability. In 2010, Alan was elected Councillor in London Borough of Enfield, where he works on economic regeneration missions and chairs the Environmental scrutiny panel. Nick Bowen is Principal Lecturer in International Business at the European Business School, London (Regent's College) and formerly Programme Director for the BA International Business. He has worked at EBS London since 1980 and was elected in 2012 as President of the Chartered Institute of Linguists.

Table of Contents

PART 1. INTRODUCTION; KEY PLAYERS; CULTURAL PERSPECTIVES; INTERNATIONAL STRATEGY; INTERNATIONAL FUNCTIONS; FUTURE

Additional information

GOR007580464
9780199646968
0199646961
International Business: Challenges and Choices by Alan Sitkin (Senior Lecturer in International Business, European Business School London (Regent's College))
Used - Very Good
Paperback
Oxford University Press
20130214
453
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - International Business