Mark Jenkins is Professor of Business Strategy at Cranfield School of Management. He has twenty-eight years' experience as a teacher, researcher and consultant in the areas of competitive strategy and innovation. He has undertaken research on the performance of Formula 1 (R) teams since 1997. Ken Pasternak has lived in six countries and worked with executives from over one hundred different cultures. Building on his management and banking experiences at Citibank and the European Bank for Reconstruction and Development, he delivers executive development seminars covering leadership, teamwork and multicultural communication. Richard West has held senior commercial roles with the McLaren, Williams and Arrows Formula 1 (R) teams and the Jaguar Sports Car team. Having raised in excess of US $165m in commercial sponsorship, today he works as an international keynote speaker and runs high performance management training programmes across a broad range of business sectors throughout the world.