'He has invented a fresh, contemporary style - it will sing in the ears of this generation' Malcolm Bradbury Why does Mr Kipling bake such exceedingly good cakes? Is Jeremy Beadle really the devil incarnate? What happens when advertising turns you into a monomaniac? Find out the answers and more in this surreal journey to the epicentre of the consumer world - a place where weirdos and saddos overindulge in lottery tickets, burgers, CD-roms and Eurotrash.