The purpose of this book is to give you so many ways of marketing your practice that it would be virtually impossible to fail. If you use this book as it is intended you should be able to create a tidal wave of enquiries from potential clients. Take the ideas detailed here and use them not only as they stand, but also adapted to your own circumstances. For example: pricing - testimonials - brochures and business cards - advertising - mailing lists - approaching organisations - networking - telesales - giving talks and writing articles - using exhibitions and fairs, and many more.