This book presents fresh insights and a contemporary perspective based on an iterative, non-linear approach to strategic decision making. It offers a holistic framework for organizations seeking to adapt to the chaotic and challenging times of the 21st Century. * Stephan Thoma, Executive Advisor, formerly Learning and Development Director, Google *
Most executives struggle with strategy and as the nature and pace of change has accelerated, the challenges have become intractable. This book presents a useful critique of the strategic planning methods we have become used to before going on to set out an approach that is altogether more suited to the digital era. It is an important read for anybody involved in developing strategy. * Simon Murray, Co-founder of the acumen7 network, former chairman of contractor Osborne and non-executive director of Highways England *
As an organisation operating in a multinational environment, with a fast-changing environmental backdrop coupled with not insignificant internal change programmes, this book delivers pragmatic insights into the realities of modern strategy formulation and execution * Russell Higginbotham, Global Head of Life & Health, Swiss Re *
Simon Haslam and Ben Shenoy have the ability to demystify and weave the multitude of theories and models on business strategy into relevant applications for today's complex environment. As an organization that is constantly challenged by global complexity, our leadership team benefited greatly from the ideas in this book and its thought provoking questions to enable clear strategic pathways and options to be developed. Strategic Decision Making is for managers and senior executives trying to navigate complexity in customers, product or service offerings, where a dynamic marketplace demands constant strategic model development. * Alistair Macdonald, MSc, CEO, INC InVentiv *
This new book, Strategic Decision Making, represents a refreshing and challenging view of our knowledge and practice of how leaders and managers make decisions and need to make them in the current era of unprecedented disruption. Bringing to bear ideas of 'wicked problems' which challenge the traditional strategic analysis techniques, and expanding on the implications of volatile, uncertain, complex and ambiguous (VUCA) times, the authors introduce, explain, and evidence an approach for this century. With due evaluation of classic strategy tools, and both 'top down' and ' middle out' approaches to strategic decision making, an alternative conceptualisation is developed round 'discovery led' strategy. This is built around three ideas : framing, experimenting and scaling, which are but brought to life with contemporary examples and vignettes of companies and decisions which have started from big decisions, with small test implementations, which when successful, are expanded into businesses we recognise in the 21st century. A recommended alternative take for managers and students alike. * Professor Susan Hart, Dean, Durham University Business School *
The timing of this book could not have been better! In a world that is uncertain with political, economic and social disruption the norm, the insight provided is invaluable. The balance between academic rigour and, crucially, real life practice, makes it a must-read for any senior executive tasked with the privilege and challenge of making decisions that affect the future of their organisation. It is refreshing to read a book about strategy that focuses on the importance of situational factors and, especially, on the impact we have as leaders, on strategy and its execution. * Louise Gulliver, Managing Director at the Institute of Directors *
