A blend of business vision, history, social psychology and economics, this text argues that people have changed more than the corporations upon which their well-being depends. In the chasm that separates the new individuals from the old organizations is the opportunity to forge a capitalism suited to contemporary life. The book develops the principles of a third force - an enterprise logic called distributed capitalism. With new markets and new technologies, this creates conditions for the next phase of economic growth in which the individual end consumer is recognized as the source of all value, all cash flow, and all wealth.