This is one of six books in the Business in Context Series which aims to provide texts for introductory business studies courses which are business-oriented rather than discipline-oriented. This text covers all the basic concepts and methods of statistical and mathematical analysis and their applications. However the book avoids becoming a toolkit of techniques by illustrating and explaining the value of the techniques only in relation to genuine business problems. Computerized methods are adopted, along side conventional methods, so that students become fully conversant with their use. Case Studies, highlighted key concepts, recommended further reading, questions and exercises are included in each chapter. This book should be of interest to degree, diploma and postgraduate students on management and business studies courses.