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Brilliant Marketing Richard Hall

Brilliant Marketing von Richard Hall

Brilliant Marketing Richard Hall

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Brilliant Marketing Zusammenfassung

Brilliant Marketing: How to plan and deliver winning marketing strategies - regardless of the size of your budget Richard Hall

Marketing has never been so important because business has never been so competitive. Brilliant Marketing shows anyone how they can devise and execute winning marketing strategies. With practical advice from start to finish, this updated new edition gives you the lowdown on what works and how you can succeed with your campaigns. Brilliant outcomes: * Understand the ideas, actions, campaigns that make a real difference. * Get a complete marketing skill-set to seduce and inspire. * Be a master of strategy - from thinking to planning to execution.

Über Richard Hall

Richard Hall is Chairman of RH&A and Showcase Presentations Limited. He has written five books for Pearson, which include How to solve problems and make brilliant decisions, Brilliant Presentation, Brilliant Business Creativity and The Secrets of Success At Work. His background is in marketing and advertising. Now he specialises in executive mentoring, team building and strategic consulting. He says his mission is to turn good people into great people by inspiring them, by accentuating their positive assets and by making them feel excited by the world in which they live.

Inhaltsverzeichnis

Author Acknowledgements Preface: Everything is changing so fast that this is a revolution Introduction PART ONE: Putting marketing into context Chapter 1 - Brilliant marketing starts with a sense of smell Chapter 2 - Have you really got what it takes to be a marketing star? Chapter 3 - Say goodbye to the past Chapter 4 - All about brands Chapter 5 - How people, think, feel and behave PART TWO: These are your instruments, let's party Chapter 6 - Advertising - The art of persuasion Chapter 7 - Champagne, stockings and spin Chapter 8 - Let's talk business - B2B conversations Chapter 9 - The future of marketing lies with digital and the people revolution Chapter 10 - Sponsorship - using stars to impress Chapter 11 - Designing a brand star Chapter 12 - Direct marketing - yesterday's world of data Chapter 13 - Customer relations marketing - people make the difference Chapter 14 - Theatrical marketing Chapter 15 - Selling - turning marketing into action Chapter 16 - Getting it all together (or creating an integrated marketing plan) PART THREE: Change the world - create and execute a revolutionary marketing plan Chapter 17 - Achieving momentum Chapter 18 - The science of pitching for your marketing money Chapter 19 - How to inspire marketing people and how to put energy into their marketing campaigns PART FOUR: This is a new, radical world - it needs a revolution in strategy and creativity Chapter 20 - Budgeting? There is no money; next Chapter 21 - The creative revolution Chapter 22 - Be a research rebel PART FIVE: Marketing in new and small business Chapter 23 - Watching the revolution unfold Chapter 24 - Small-business marketing checklist PART SIX: A summary of the marketing rules Chapter 25 - Revolutionary checklists

Zusätzliche Informationen

GOR008374293
9781292139043
1292139048
Brilliant Marketing: How to plan and deliver winning marketing strategies - regardless of the size of your budget Richard Hall
Richard Hall
Brilliant Business
Gebraucht - Sehr Gut
Broschiert
Pearson Education Limited
2016-10-30
368
N/A
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