Name: Multimedia Learning von Richard E. Mayer (University of California, Santa Barbara)
SKU: 9780521735353
Price: 8.50 CHF
Availability: InStock

Multimedia Learning Zusammenfassung

Multimedia Learning Richard E. Mayer (University of California, Santa Barbara)

Although verbal learning offers a powerful tool, Mayer explores ways of going beyond the purely verbal. Recent advances in graphics technology and information technology have prompted new efforts to understand the potential of multimedia learning as a means of promoting human understanding. In this second edition, Mayer includes double the number of experimental comparisons, 6 new principles - signalling, segmenting, pertaining, personalization, voice and image principles. The 12 principles of multimedia instructional design have been reorganized into three sections - reducing extraneous processing, managing essential processing and fostering generative processing. Finally an indication of the maturity of the field is that the second edition highlights boundary conditions for each principle research-based constraints on when a principle is likely or not likely to apply. The boundary conditions are interpreted in terms of the cognitive theory of multimedia learning, and help to enrich theories of multimedia learning.

Multimedia Learning Bewertungen

...The material is well structured and goes into succeeding levels of detail to describe what works and what doesn't. Cognitive aspects of how learning is delivered are thoroughly presented, using many charts and graphics to provide alternate means of viewing the text data. The text relies on extensive research performed by the author and other notable cognitive psychologists and instructional designers in the field. The book can serve as an excellent text for upper-level undergraduate and graduate courses in instructional design. It can also be used by professionals in the field, as a reference guide to what may be new cognitive research applied to the area of multimedia learning. --Bernice Glenn, Reviews.com (Computing Reviews)

Über Richard E. Mayer (University of California, Santa Barbara)

Richard E. Mayer is Professor of Psychology at the University of California, Santa Barbara, where he has served since 1975. He is the author of Multimedia Learning (Cambridge University Press, 2001) and editor of The Cambridge Handbook of Multimedia Learning (Cambridge University Press, 2005). In 2008 he received the American Psychological Association's Distinguished Contributions of Applications of Psychology to Education and Training Award.

Inhaltsverzeichnis

Preface; Part I. Introduction to Multimedia Learning: 1. The promise of multimedia learning; 2. Science of instruction: determining what works in multimedia learning; 3. Science of learning: determining how multimedia learning works; Part II. Principles for Reducing Extraneous Processing in Multimedia Learning: 4. Coherence principle; 5. Signaling principle; 6. Redundancy principle; 7. Spatial contiguity principle; 8. Temporal contiguity principle; Part III. Principles for Managing Essential Processing in Multimedia Learning: 9. Segmenting principle; 10. Pretraining principle; 11. Modality principle; Part IV. Principles for Fostering Generative Processing: 12. Multimedia principle; 13. Personalization, voice, and image principles; Part V. Conclusion: 14. Principles of multimedia design; References.

Zusätzliche Informationen

Sku

GOR004402436

ISBN 13

9780521735353

ISBN 10

0521735351

Titel

Multimedia Learning Richard E. Mayer (University of California, Santa Barbara)

Autor

Richard E. Mayer (University of California, Santa Barbara)

Zustand

Gebraucht - Sehr Gut

Bindung

Broschiert

Verlag

Cambridge University Press

Datum

20090112

Anzahl der Seiten

320

Preise

N/A

Begleitschreiben

Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.

Hinweis

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