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Global Strategic Management Philippe Lasserre

Global Strategic Management von Philippe Lasserre

Global Strategic Management Philippe Lasserre


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Zusammenfassung

Global Strategic Management is designed as a core textbook for those students studying strategy or international business. It offers an insight into the impact of globalization on business organizations and how managers could and should deal with this.

Global Strategic Management Zusammenfassung

Global Strategic Management Philippe Lasserre

Global Strategic Management is designed as a core textbook for those students studying strategy or international business. It offers an insight into the impact of globalization on business organizations and how managers could and should deal with this. The text combines a strategic and managerial approach to global issues while covering future trends, including e-business and cultural issues. The text gives a comprehensive overview of the subject, using chapter introductions, summaries, key points, key terms, suggested reading and mini-examples to illustrate and to guide the student through the book.

Über Philippe Lasserre

PHILIPPE LASSERRE is Professor of Strategy and Asian Business at INSEAD. He is the author of various articles on strategy, business in Asia and joint ventures as well as a number of previous texts including Strategies for Asia Pacific with Hellmut Schutte (Palgrave Macmillan, 1999).

Inhaltsverzeichnis

PART I: THE PROCESS OF GLOBALISATION - Globalisation of Markets and Competition - Global Strategies - Global Organisations - Global Strategic Alliances - Global Mergers and Acquisitions - Assessing Countries Attractiveness - Entry Strategies - PART II: MANAGING GLOBALLY - Global Marketing - Global Operations - Global Innovation - Cross Cultural Management - Global Human Resource Management - Global Financial Management - PART III: BROAD ISSUES IN GLOBALISATION - Globalisation and the Internet - The Social Responsibility of the Global Firm - Global Trends

Zusätzliche Informationen

GOR002344103
9780333793756
0333793757
Global Strategic Management Philippe Lasserre
Gebraucht - Sehr Gut
Broschiert
Palgrave Macmillan
20020920
480
N/A
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