The new edition of this ever-popular title has been completely updated and includes new material on income generation and contracts, the National Lottery, government funding, company giving and the European Union. It is divided into three parts: fundraising principles and strategies; sources of funding - including individual donors, grant-making trusts, companies, central and local government; fundraising techniques - from house-to-house collections and challenge events, to direct mail and capital appeals. Illustrated with case studies - including new examples - throughout, the book provides a wealth of practical advice on every aspect of fundraising for charity.