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Part 1 Managing strategy: the open system - how to understand your business environment; SWOT analysis - how to analyze your organization; stakeholder/role set analysis - how to manage strategic relationships. Part 2 Managing marketing: the product life cycle - how to assess the marketability of your product; the profit impact of market share - how to chart your product's profitability cycle; the market/product grid - how to develop your marketing strategy; the four Ps - how to manage tactical marketing; features and benefits - how to sell the right things; Part 3 Managing pricing: the supply/demand curve - how to manage demand; the price elasticity of demand - how to manage pricing policy. Part 4 Managing finance: the balance sheet -how to manage assets and liabilities; the profit and loss account -how to manage profit; the cashflow forecast - how to manage cash; investment appraisal - how to manage investment; the budget process -how to manage budgets. Part 5 Managing operations: the closed system -how to add value; the management control cycle - how to control your operations; operational meetings - how to control your operations; action teams - how to solve problems/make improvements; the Gantt chart - how to project manage; break-even analysis - how to increase your profitability. Part 6 Managing decisions: the decision tree - how to solve problems and make decisions; the balance sheet method - how to make the best decision; opportunity cost/benefit - how to pick opportunities. Part 7 Managing numbers: Pareto analysis - how to manage probabilities; the normal distribution - how to manage statistics; Zipf's law - how to relate frequency to rank. Part 8 Managing people: intrinsic and extrinsic motivation - how to select experts and managers; the managerial grid - how to manage people and tasks; meeting skills - how to manage meetings; team formation - how to create an effective team; team roles - how to create a more effective team; role negotiation - how to develop sound relationships; assertiveness - how to manage conflict; the Johari Window - how to find out what your best friend won't tell you. Part 9 Managing learning: spider diagrams - how to do your own brainstorming; key words - how to speed read; the behaviourial learning cycle - how to learn from experience; the knowledge grid - how to identify learning needs. Part 10 Managing yourself: the Ivy Lee method - how to manage time; the priority grid - how to determine priorities; the effectiveness/efficiency grid - how to be more productive; the performance curve - how to optimise your performance; the recovery cycle - how to manage crisis. Part 11 Managing change. (Part contents).