Name: Cambridge IGCSE (R) and O Level Business Studies Revised Coursebook with Digital Access (2 Years) 3e von Mark Fisher
SKU: 9781108348256
Price: 42.00 CHF
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Cambridge IGCSE (R) and O Level Business Studies Revised Coursebook with Digital Access (2 Years) 3e Zusammenfassung

Cambridge IGCSE (R) and O Level Business Studies Revised Coursebook with Digital Access (2 Years) 3e Mark Fisher

This revised set of resources for Cambridge IGCSE, IGCSE (9-1) and O Level Business Studies syllabuses (0450, 0986, 7115) is thoroughly updated for first examinations from 2020. This coursebook and digital bundle contain exam-style case studies from businesses around the world - ranging from a social enterprise in China to a fast food outlet in Zimbabwe. These give an international view of the real world applications of Business Studies theory. Cambridge Elevate enhanced contains auto-marked questions with feedback as well as extra case studies, giving students everything they need for self-study. This edition also contains mind maps, revision questions, crosswords, word searches and more. The final chapter gives revision tips and advice on writing well-structured responses. Answers to coursebook questions are in the teacher's resource.

Inhaltsverzeichnis

Introduction; Section 1. Understanding business activity: 1. Business activity; 2. Classification of businesses; 3. Enterprise, business growth and size; 4. Types of business organisation; 5. Business objectives and stakeholder objectives; Exam-style case study, Section 2. People in business: 6. Motivating workers; 7. Organisation and management; 8. Recruitment, selection and training of employees; 9. Internal and external communication; Exam-style case study; Section 3. Marketing: 10. Marketing, competition and the customer; 11. Market research; 12. Marketing mix: product and price; 13. Marketing mix: place and promotion; 14. Marketing strategy; Exam-style case study; Section 4. Operations management: 15. Production of goods and services; 16. Costs, scale of production and break-even analysis; 17. Achieving quality production; 18. Location decisions; Exam-style case study; Section 5. Financial information and decisions: 19. Business finance: needs and sources; 20. Cash-flow forecasting and working capital; 21. Income statements; 22. Statement of financial position; 23. Analysis of accounts; Exam-style case study; Section 6. External influences on business activity: 24. Economic issues; 25. Environmental and ethical issues; 26. Business and the international economy; Exam-style case study; 27. Preparing for assessment; Glossary; Index; Acknowledgements.

Zusätzliche Informationen

Sku

GOR010038410

ISBN 13

9781108348256

ISBN 10

1108348254

Titel

Cambridge IGCSE (R) and O Level Business Studies Revised Coursebook with Digital Access (2 Years) 3e Mark Fisher

Autor

Mark Fisher

Serien

Cambridge International IGCSE

Zustand

Gebraucht - Sehr Gut

Bindung

Gebundene Ausgabe

Verlag

Cambridge University Press

Datum

2018-07-05

Anzahl der Seiten

372

Preise

N/A

Begleitschreiben

Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.

Hinweis

Dies ist ein gebrauchtes Buch. Es wurde schon einmal gelesen und weist von der früheren Nutzung Gebrauchsspuren auf. Wir gehen davon aus, dass es im Großen und Ganzen in einem sehr guten Zustand ist. Sollten Sie jedoch nicht vollständig zufrieden sein, setzen Sie sich bitte mit uns in Verbindung.