Warenkorb
Kostenloser Versand
Unsere Operationen sind klimaneutral

Hot Text Lisa Price

Hot Text von Lisa Price

Hot Text Lisa Price


9.00
Zustand - Sehr Gut
Nur noch 2

Zusammenfassung

The professional's guide to writing wow web content, undeletable email and virtual conversation.

Hot Text Zusammenfassung

Hot Text: Web Writing that Works Lisa Price

This book presents style guidelines based on quantitative research and practitioner lore about what works on the web, what flops, and what looks like leftover newsprint. It shows how to apply those guidelines to many common Internet genres such as customer assistance, product descriptions, distance learning, marketing emails, or webzines. The book also includes case studies of the prose from popular sites-two page spreads that will show a screenshot, and analysis of the prose to see how well it works. As more companies recognize that their survival depends on putting the whole company up on the web, everyone will have to write material that appears on the website-not just specialists in IT, or Marketing, or some out-sourced agency. This is the handbook for those people.

Über Lisa Price

We are professional Web writers and editors. We regularly coach other writers, showing how to tailor their prose for e-mail, Web pages, and discussions. We focus on text, not design or tags. If you have to write text that will go up on the Web, we're talking to you. We have written for the Internet for the last seven years, so we talk from real experience?and affection. We love the spirit of the Net. We come out of a background in journalism (writing for magazines such as Esquire, Harper's, Reader's Digest, and TV Guide), technical communication (writing and consulting with an A-to-Z of high tech firms), art (conceptual art in New York), TV and radio (dozens of interviews, and our own shows). Along the way, we've written 24 books for major publishers and hundreds of articles for Web sites. Our consulting clients include such firms as America Online, Apple, Broderbund, Cadence, Canon, Cisco, Coupons.com, Disney's Family.com, Epson, eToys, FileMaker, Fujitsu, Hewlett-Packard and HP.com, Hitachi, IBM, KBKids.com, Ketchum, Kodak, Los Alamos National Labs, Lotus, Matsushita, Middleberg Euro, Mitsubishi, Nikon, Ogilvy, Oracle, PeopleSoft, Relational, Ricoh, Sprint, Sun, Symantec, Visa, Xerox, and Zycad. Jonathan has taught writing at New Mexico Tech, New York University, Rutgers, University of New Mexico, and the Extension programs of the University of California, Berkeley, University of California, Santa Cruz, and Stanford. Lisa was the Features Editor at KBKids.com from startup days to $80 million merger; she writes a weekly Internet column, ShopTalk, for Coupons.com. She frequently appears on TV and radio. We live in an adobe house in the woods along the Rio Grande as it flows through New Mexico. Our sons, Ben and Noah, take the Web for granted, but prefer football.

Inhaltsverzeichnis

Home Page. I. CATCH THE NET SPIRIT. 1. Who Am I Writing for, and Incidentally, Who Am I? 2. What Kind of Thing Am I Creating? 3. What Will the Web Do to My Text? 4. Attention! II. WRITE LIKE A HUMAN BEING. 5. Idea #1: Shorten That Text. 6. Idea #2: Make Text Scannable. 7. Idea #3: Cook Up Hot Links. 8. Idea #4: Build Chunky Paragraphs. 9. Idea #5: Reduce Cognitive Burdens. 10. Idea #6: Write Menus That Mean Something. III. FINE-TUNE YOUR STYLE FOR THE GENRES. 11. Writing in a Genre. 12. Creating Customer Assistance That Actually Helps. 13. Persuading Niche Markets, Individuals, and the Press. 14. Making News That Fits. 15. Entertaining People Who Like to Read. 16. Getting a Job. IV. BECOME A PRO. 17. So You Wannabe a Web Writer or Editor. V. BACKUP. 18. Writerly Sites. 19. If You Like to Read. Index.

Zusätzliche Informationen

GOR002234604
9780735711518
0735711518
Hot Text: Web Writing that Works Lisa Price
Gebraucht - Sehr Gut
Broschiert
Pearson Education (US)
20020123
528
N/A
Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
Dies ist ein gebrauchtes Buch. Es wurde schon einmal gelesen und weist von der früheren Nutzung Gebrauchsspuren auf. Wir gehen davon aus, dass es im Großen und Ganzen in einem sehr guten Zustand ist. Sollten Sie jedoch nicht vollständig zufrieden sein, setzen Sie sich bitte mit uns in Verbindung.