Introduction.Part I: Putting Your Fundraising Ducks in a Row.Chapter 1: Identifying the Fruits of Your Fundraising Passion.Chapter 2: Finding the Right Perspective: Fundraising Issues and Ethics.Chapter 3: Making Your Case Statement: Your Agency's Reason to Be.Chapter 4: Organizing Your Team: Board Members and Volunteers.Chapter 5: Creating a Winning Fundraising Plan.Part II: Finding - and Winning Over - Donors.Chapter 6: Getting the Lowdown on Your Donors.Chapter 7: Meeting Your Donor.Chapter 8: Cultivating Major Givers.Chapter 9: Asking for a Major Gift.Part III: Assembling Your Fundraising Toolkit.Chapter 10: Printing for Profits: Direct Mail, Annual Reports, and More.Chapter 11: Writing Winning Grant Proposals.Chapter 12: Projecting Your Image by Using the Media.Chapter 13: Working the Phones (You Don't Have to Be Hated).Chapter 14: Charging Ahead with Tchotchkes: Giveaways, Gifts, and Sales.Part IV: Leveraging the Internet.Chapter 15: Creating and Using a Web Site.Chapter 16: Getting the Most from E-mail and E-Newsletters.Chapter 17: Extending Your Branding Online.Part V: On the (Fundraising) Campaign Trail.Chapter 18: Organizing, Implementing, and Celebrating Your Annual Fund.Chapter 19: Planning a Special Event.Chapter 20: Building Buildings, Nonbuildings, and Futures: The Capital Campaign.Chapter 21: Securing Major Gifts, Planned Gifts, and the Challenge Grant.Chapter 22: Approaching the Corporate Giver.Chapter 23: Building and Growing Endowments.Part VI: The Part of Tens.Chapter 24: Ten Predictions about Fundraising.Chapter 25: Ten Great Opening Lines.Index.