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Make A Difference With Your Marketing: Teach Yourself Jonathan Gabay

Make A Difference With Your Marketing: Teach Yourself von Jonathan Gabay

Make A Difference With Your Marketing: Teach Yourself Jonathan Gabay

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Zusammenfassung

Elevate your marketing to new heights with the help of industry guru, Jonathan Gabay.

Make A Difference With Your Marketing: Teach Yourself Zusammenfassung

Make A Difference With Your Marketing: Teach Yourself Jonathan Gabay

Make a Difference with your Marketing will help you take your marketing skills to a whole new level. By honing your imaginative skills and instilling great creative planning into your marketing, you can be sure that the results will keep you ahead of the competition. Your author, Jonathan Gabay, is one of the country's most respected creative brand consultants, and currently works with some of the world's biggest brand names. Author of no less than 13 books, and Course Director at the C.I.M. (Chartered Institute of Marketing), Jonathan's unparalleled insight and experience will provide you with all you need to target, brand, market and sell like you never have before!




NOT GOT MUCH TIME?
One and five-minute introductions to key principles to get you started.

AUTHOR INSIGHTS
Lots of instant help with common problems and quick tips for success, based on the author's many years of experience.

TEST YOURSELF
Tests in the book and online to keep track of your progress.

EXTEND YOUR KNOWLEDGE
Extra online articles at www.teachyourself.com to give you a richer understanding of marketing.

FIVE THINGS TO REMEMBER
Quick refreshers to help you remember the key facts.

TRY THIS
Innovative exercises illustrate what you've learnt and how to use it.

Make A Difference With Your Marketing: Teach Yourself Bewertungen

An excellent introduction * Marketing Direct *

Über Jonathan Gabay

Jonathan Gabay 's career spans three decades, during which time he has won several creative accolades, published books of international renown, and held several major marketing and advertising roles. He is on the core faculty of the world's biggest marketing training organization and is director of a creative marketing consultancy firm.

Inhaltsverzeichnis

  • : The tools of the trade
  • : Shaping your marketing plan
  • : The cost of marketing
  • : Identifying needs
  • : Some of the greatest imaginative thinkers
  • : Brainstorming
  • : Under the microscope - taking a closer look at your business
  • : Image is everything
  • : Branding in action
  • : Going on face values (imaginative design)
  • : Generating demand
  • : Some inspire naturally... the rest use a PR consultant
  • : Direct response - from junk mail to jump marketing
  • : From e-commerce to intelligent commerce
  • : Which agency is right for you?
  • : Sales and marketing - made for each other
  • : The future. It's in your hands
  • : Appendices
    • : Typical marketing production times
    • : Speak easy - jargon buster
    • : Useful contacts
    • : Recommended reading
    • : Recommended marketing courses

Zusätzliche Informationen

GOR002212004
9781444100266
1444100262
Make A Difference With Your Marketing: Teach Yourself Jonathan Gabay
Jonathan Gabay
TY Business Skills
Gebraucht - Sehr Gut
Broschiert
John Murray Press
20100226
368
N/A
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