The author of How to Sell Anything to Anybody and How to Sell Yourself offers a step-by-step guide through the selling process - straight past the receptionist and into the office of the prospect. He sets out to show how to overcome objections and how to close even the most difficult sale, using the inside tips, the philosophy, the fundamental principles and the fine points which many salesmen overlook. The book is aimed at salesmen of cars, insurance, property, securities or in any other field.