The book begins, in part one, with a straightforward explanation of printing techniques from the simplest woodcuts to modern screen printing. Part two discusses prints according to subject matter, and covers such traditionally collectable areas as sporting and botanical prints, as well as the much sought-after graphic work of modern artists such as Picasso, Matisse and Hockney. Part three is dedicated to all types of poster art from the 19th and 20th centuries. Beginning with the innovative and decorative work of Toulouse-Lautrec and Mucha, the comprehensive coverage also reviews posters advertising travel, sport, food and drink and entertainment.