The second edition of this successful textbook is written primarily for students taking an introductory business and finance course or undergraduates on business studies courses. It offers students a comprehensive analysis of the external influences affecting business activity, supported by a wealth of statistical data and contemporary commentary. The text covers the nature and context of the changing business environment, environmental influences on demand and supply and the business environment from a European and international perspective. Mini-cases include Shell, Macdonald's and the Internet.