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Research Methods in Management Geoff Lancaster

Research Methods in Management von Geoff Lancaster

Research Methods in Management Geoff Lancaster


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Zusammenfassung

Intended for the Research Methods aspect of an MBA course, this work is the companion for those needing guidance on carrying out a research project. It approaches the research task in a step by step manner, covering areas such as data collection, observational methods, and data analysis.

Research Methods in Management Zusammenfassung

Research Methods in Management: A Concise Introduction to Research in Management and Business Consultancy Geoff Lancaster

Written specifically for the Research Methods aspect of an MBA course, Research Methods in Management is the ideal companion for those needing guidance on carrying out a research project. The author offers a succinct guide to the topic which provides MBA and Business Students with the necessary grounding in the area of research without going into too much depth. The text is therefore written with modular courses in mind so that students gain an overall perspective of the important areas that need consideration and can ascertain the key points they need to be aware of when carrying out research. Dissertations and projects form an integral part of many MBA and degree courses and therefore guides such as this are becoming invaluable when tackling this area for the first time. Research Methods in Management approaches the research task in a step by step manner, covering areas such as data collection, observational methods, and data analysis. Guidance is provided on the best way to approach aspects of the research process and to ensure all aspects are adequately covered. As this is an area where many students feel they do not have any experience, a text such as this provides the necessary support in approaching this area of the course. It is written specifically for MBA and Business students for whom Research Methods forms part of their course and is therefore business focused. It is succinct and relevant - and provides students only with the information they require when carrying out research. It is supported by online resources for Students and Lecturers.

Über Geoff Lancaster

Geoff Lancaster is Chairman of the Durham Associates Group of Companies which is headquartered at Caste Eden, Co-Durham with offices in Bahrain, Oman, Dubai, Saudi Arabia, Zambia and Zimbabwe. The company is in corporate communications and also manages higher degree programmes overseas for two UK universities. He has written approximately 25 marketing textbooks plus more than 100 academic refereed journal and conference papers. He was senior examiner to the Chartered Institute of Marketing for approximately 15 years and was their senior academic adviser from 1994-1998.

Inhaltsverzeichnis

Studying and consulting prior to research; Managing your personal development; Introduction to research in management; The research and consultancy process; Research methods; Overview of data collection; Collection of secondary data; Observational research; Experimental action research; Analysing data; Actioning research; Appendices - Activity solutions; Reference and further reading; Glossary.

Zusätzliche Informationen

GOR006418616
9780750662123
0750662123
Research Methods in Management: A Concise Introduction to Research in Management and Business Consultancy Geoff Lancaster
Gebraucht - Sehr Gut
Broschiert
Taylor & Francis Ltd
2004-12-08
240
N/A
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