New Rules for the New World is about what goes wrong and why, about the path from good (and often correct) intention to disaster. It is about the bumpy road from a great idea to complete industry failure. And its about how to avoid that road. This is a book of stories. Each tale paints a picture of good intentions gone wrong. Through the stories you will meet a cast of characters familiar to anyone in business - the Empowering Manager, the Uncertain Strategist, the Global Communicator and the Merged Chief Executive. Each story has a moral, a New Rule for the New World, a practical rule that would have prevented failure.