The Brand Gym David Taylor

Name: The Brand Gym von David Taylor
SKU: 9780470847107
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The Brand Gym David Taylor

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Zusammenfassung

The Brand Gym Zusammenfassung

The Brand Gym: A Practical Workout for Boosting Brand and Business David Taylor

Using the attributes from real managers and directors who have built successful brands, this book offers a practical program of "workouts" that analyze the fundamental reasons behind the success of brands across a range of business areas. It will help brand managers ensure the healthy life of their brands by focusing on the attitudes, behaviors, and techniques that make sustained brand growth happen.

The Brand Gym Bewertungen

"!Taylor's is refreshingly down--to--earth, with loads of advice on how to grow your own brand!It is clearly signposted; excellent chapter summaries, short exercises to reinforce what you've just read!" (Marketing, 5 December 2002) "!an excellent read for someone who is starting to develop the brand of their professional practice. !Overall, this is a likely to be a book you'll read once, then keep digging in to from time to time when you need a little inspiration!" (PS. Advisor) "!The key branding questions are addressed!this is vigorous, intelligent stuff, from someone who knows what he's talking about!" (Marketing Business, January 2003)

Über David Taylor

David Taylor is Founder and Managing Partner of The Brand Gym, a consultancy helping teams develop action--oriented brand strategies. He has worked with many highly acclaimed and well--respected companies such as Disney, Cadburya s, Blockbuster, Unilever and Egg to help them boost brand and business performance. His 15 years in brand strategy includes experience as a business manager, consultant and entrepreneur. He began his career in brand management with Procter & Gamble, before completing an MBA at INSEAD, France. He then started up and successfully grew the Paris office of marketing consultancy Added Value. David has written many articles for Brand Strategy, Marketing, Market Leader and New Media Age, and is a regular speaker at branding conferences.

Inhaltsverzeichnis

Preface. Acknowledgements. PART I: Brand--led business. 1. Brand actions speak louder than words. PART II: Brand foundations. 2. Workout One: Get real. 3. Workout Two: Search for true insight. PART III: Brand strategy. 4. Workout Three: Do fewer things, better. 5. Workout Four: Bring your vision to life. 6. Workout Five: Keep the brand on track. PART IV: Brand action. 7. Workout Six: Think different and do different. 8. Workout Seven: Stretch your muscles. 9. Workout Eight: Rally the troops. PART V: Brand stamina. 10. Stay in shape, keep the faith. Appendix 1: Brand Gym sound bites. References. Index.

Zusätzliche Informationen

Sku

GOR004331794

ISBN 13

9780470847107

ISBN 10

0470847107

Titel

The Brand Gym: A Practical Workout for Boosting Brand and Business David Taylor

Autor

David Taylor

Zustand

Gebraucht - Gut

Bindung

Gebundene Ausgabe

Verlag

John Wiley and Sons Ltd

Datum

2002-10-25

Anzahl der Seiten

222

Preise

N/A

Begleitschreiben

Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.

Hinweis

Dies ist ein gebrauchtes Buch. Es wurde schon einmal gelesen und weist von der früheren Nutzung Gebrauchsspuren auf. Wir gehen davon aus, dass es im Großen und Ganzen in einem guten Zustand ist. Sollten Sie jedoch nicht vollständig zufrieden sein, setzen Sie sich bitte mit uns in Verbindung.