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The Business Growth Handbook Colin Barrow

The Business Growth Handbook von Colin Barrow

The Business Growth Handbook Colin Barrow


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Zusammenfassung

This guide is aimed specifically at business managers who have created their own companies and found their strategic ideas to be both sound and profitable. It contains ideas on business development which have been taught at the Cranfield Business School and disseminated to a large number of firms.

The Business Growth Handbook Zusammenfassung

The Business Growth Handbook Colin Barrow

Small firms tend to stall when their staff level reaches 20. This can be avoided by taking appropriate action to stimulate growth, successfully handling the transition from an owner-managed business to team management and delegation. This text explains the phases of growth and provides a framework for nursing the business through each delicate stage until it becomes substantial and secure. It contains assessment forms tried and tested at the Cranfield School of Management, for a company health check, which includes diagnosing your organization; marketing options; financing growth; visionary leadership; managing change; a new business plan; and exit routes. Each section is illustrated with case studies, tables and drawings. Assignments enable owners to check their businesses' position and base their future on a sound plan for growth.

Inhaltsverzeichnis

Where are we now?; your mission, opportunities and threats; strengths and weaknesses; the financial position; how to diagnose your organization; assessing people, systems and structure; where are we going?; marketing options; marketing strategy - focus and priorites; choosing between alternatives; financing growth; acquisitions, mergers, joint ventures and divestments; visionary leadership; how will we get there?; the marketing plan; the people plan; managing change; the financial plan; writing up and presenting your new business plan; exit routes.

Zusätzliche Informationen

GOR005163117
9780749417482
074941748X
The Business Growth Handbook Colin Barrow
Gebraucht - Sehr Gut
Broschiert
Kogan Page Ltd
19950831
336
N/A
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