Notes on Contributors. 1. Introduction. People Don't Hate Advertising: They Hate Bad Advertising: Carol J. Pardun (University of South Carolina). 2. The Economic Impact of Advertising: What's the Controversy?. Argument. Advertising Makes Products More Expensive: Edd Applegate (Middle Tennessee State University). Counterargument. Advertising Lowers Prices for Consumers: C. Ann Hollifield (University of Georgia). 3. Advertising to Children: Gimme, Gimme, Gimme!!! Do Children Need More Protection from Advertising?. Argument. Yes! Children Need Protection from the Bombardments of Sponge Bob Square Pants, Ronald McDonald, and all the Big Purple Dinosaurs: Keisha L. Hoerrner (Kennesaw State University). Counterargument. No! Children Are Smarter Than We Think. We Coddle Them Enough Already!: J. Walker Smith (Yankelovich, Inc., Chapel Hill, NC). 4. Political Advertising: Necessary, Necessary Evil, or Evil Necessarily?. Argument. Political Advertising Serves an Important Role for American Voters: Anne Johnston (University of North Carolina). Counterargument. Political Advertising Has No Place in the U.S. Democratic System:. Jennifer D. Greer (University of Alabama). 5. Tobacco Advertising: When People Do Dumb Things. Argument. Tobacco advertising: The Strong First Amendment Right to Promote Lawful Products: R. Michael Hoefges (University of North Carolina). Counterargument. The fumes of truth: Jef I. Richards (University of Texas at Austin). 6. Alcohol Advertising: A Match Made in Heaven or a Pact with the Devil?. Argument. Alcohol Is So Problematic that Advertising or Promoting It in Any Way Should Be Banned from All Televised Events: Lara Zwarun (University of Texas at Arlington). Counterargument. Eliminating Alcohol Advertising on Television because Underage People Drink Is as Misguided as Restricting Automobile Advertising because People Drive Too Fast: Jason Chambers (University of Illinois at Urbana-Champaign). 7. Advertising and Product Placement: And Now, the Star of the Show!. Argument. Product Placement Makes a Lot of Sense in Today's Media Environment:. Charles Lubbers (University of South Dakota). Counterargument. More than Entertainment: Product Placement in American Media Channels: Kathy Brittain McKee (Berry College, Georgia). 8. Sex and Advertising: I'm Too Sexy for this Ad ... or Am I?. Argument. Sex in Advertising: No Crime Here!: Tom Reichert (University of Georgia). Counterargument. Using Sex in Advertising Is Never a Good Idea: Kathy Roberts Forde (University of Minnesota). 9. Stereotypes in Advertising: A Code to Help Us Understand a Concept Quickly? Or a Short-Changing Way to Look at the World?. Argument. Stereotypes Are the Best Way to give Consumers a Quick Understanding of the Creative Impact of the Message: Marie Hardin (Penn State University). Counterargument. What's the Harm in Advertising Stereotypes?: Jane Marcellus (Middle Tennessee State University). 10. Direct-to-Consumer Pharmaceutical Advertising: A Prescription for Everything?. Argument. Doctor Knows Best: Why DTC Advertising of Prescription Medications Is Bad for Patients: Beth E. Barnes (University of Kentucky). Counterargument. Feel Empowered! Enhanced Health Knowledge!: Debbie Treise (University of Florida) and Paula Rausch (University of Florida). 11. Puffery and Advertising: Puff the Magic Ad Man. Argument. Puffery Is Never Worth the Deception: Ivan Preston (University of Wisconsin-Madison). Counterargument. This Is the Best Darn Essay on Puffery You Will Ever Read: Bruce G. Vanden Bergh (Michigan State University). 12. Advertising and Social Responsibility: Being Good is Always a Good Idea - Right?. Argument. Companies Are Wise -- and Ethical -- to Use Social Responsibility as a Creative Strategy: Debra Merskin (University of Oregon). Counterargument. The Adoption of Social Responsibility through Cause-Related Marketing as a Business Strategy Is Unethical: Peggy Kreshel (University of Georgia). Index
