Brian Keane's philosophy is simple: any diet will work so long as you stick to it.

His goal is clear: to help you find the mindset and unique personal motivation that will enable you to stick to your fitness and nutrition plan and become leaner, stronger and healthier.

A leading fitness podcaster, Brian has already helped thousands of people lose body fat and change their relationship with food. By getting your mindset right first, achieving your nutrition and fitness goals becomes simple and possible as never before, giving you the edge on real, lasting fat-loss for life.

'In this insightful book Brian offers tips and tools to help you master your mindset, helping you to discover what works best for your health and fitness.' Anna Geary

'Brian's passion for health and fitness shine through. This book will improve your health.' Karl Henry

'Inspiring, helpful and full of facts. If things are going off track, open this and be guided back into the race.' Trisha Lewis