Media Analysis Techniques Arthur A, Berger

Name: Media Analysis Techniques von Arthur A, Berger
SKU: 9780761914549
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Media Analysis Techniques Arthur A, Berger

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Zusammenfassung

Second edition, including a new chapter on advertising, glossary of terms and study guide to help students focus on important concepts.

Media Analysis Techniques Zusammenfassung

Media Analysis Techniques Arthur A, Berger

The Second Edition of the bestselling Media Analysis Techniques provides concise explanations of four perspectives to media analysis - semiological, Marxist, psychoanalytical and sociological - and then demonstrates how these various analyses might be applied to the various popular media such as literature, advertisements and political propaganda.

While retaining the classic coverage presented in the first edition, Berger has revised and expanded the volume to include a number of new features, including: a new chapter on advertising; enhanced discussions on methodology; a glossary of terms; a study guide to help students focus on important concepts; a number of learning games, exercises and activities; and new drawings and illustrations.

Über Arthur A, Berger

Arthur Asa Berger is Professor Emeritus of Broadcast and Electronic Communication Arts at San Francisco State University, where he taught between 1965 and 2003. He has published more than 100 articles, numerous book reviews, and more than 60 books. Among his latest books are the third edition of Media and Communication Research Methods: An Introduction to Qualitative and Quantitative Approaches (2013), The Academic Writer's Toolkit: A User's Manual (2008), What Objects Mean: An Introduction to Material Culture (2009), Bali Tourism (2013), Tourism in Japan: An Ethno-Semiotic Analysis (2010), The Culture Theorist's Book of Quotations (2010), and The Objects of Our Affection: Semiotics and Consumer Culture (2010). He has also written a number of academic mysteries such as Durkheim is Dead: Sherlock Holmes is Introduced to Sociological Theory (2003) and Mistake in Identity: A Cultural Studies Murder Mystery (2005). His books have been translated into eight languages and thirteen of his books have been translated into Chinese.

Inhaltsverzeichnis

PART ONE: TECHNIQUES OF INTERPRETATION Semiotic Analysis Marxist Analysis Psychoanalytic Criticism Sociological Analysis PART TWO: APPLICATIONS Murderers on the Orient Express Seven Points on the Game of Football The Maiden with the Snake All-News Radio and the American Bourgeoisie Epilogue Schmoos and Analysis Appendix Simulations, Activities, Games and Exercises

Zusätzliche Informationen

Sku

GOR002052990

ISBN 13

9780761914549

ISBN 10

0761914544

Titel

Media Analysis Techniques Arthur A, Berger

Autor

Arthur A, Berger

Zustand

Gebraucht - Gut

Bindung

Broschiert

Verlag

SAGE Publications Inc

Datum

19980615

Anzahl der Seiten

240

Preise

N/A

Begleitschreiben

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