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Customer Communications in Marketing Alison Cheeseman

Customer Communications in Marketing von Alison Cheeseman

Customer Communications in Marketing Alison Cheeseman

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Zusammenfassung

Carefully structured to link information directly to the CIM syllabus, this coursebook text offers a range of cases, questions, activities, definitions and study tips to support and test your understanding of the theory. Each coursebook includes access to Marketingonline.co.uk for further support.

Customer Communications in Marketing Zusammenfassung

Customer Communications in Marketing: 2003/2004 Alison Cheeseman

Each coursebook includes access to MARKETINGONLINE, where you can: * Annotate, customise and create personally tailored notes using the electronic version of the coursebook * Receive regular tutorials on key topics * Search the coursebook online for easy access to definitions and key concepts

Customer Communications in Marketing Bewertungen

"The Butterworth-Heinemann CIM Coursebooks have become an integral part of our blended learning approach to delivering marketing qualifications. They are well aligned to the syllabus laid down by the Professional Institute showing the cross-referencing of chapters to the relevant syllabus areas, which indeed is a critical factor when attempting to study using the continuous assessment mode offered by the CIM. They are concise, easy to read, and well structured. Many of our students have commented upon what an asset these have been to the study programme. Martin Hutchins - Cambridge Professional Academy Ltd (www.profacademy.com) We have been running all twelve CIM units on the Certificate, Advanced and Diploma in Marketing for the past four years and eight intakes. We have used the Butterworth Heinemann Workbooks in their various forms since the beginning and have found them most useful as a source of recommended reading material at all three levels. Alun Epps, CIM Centre Co-ordinator, Dubai University College

Über Alison Cheeseman

By Ms. Alison Cheeseman and Ms. Gill Wood

Inhaltsverzeichnis

Preface; The importance of the customer; Buying behaviour; The communication process; The communications mix; The role of information communication technology in customer communications; Effective communications; Communicating in meetings, interviews and negotiations; Using statistical data and visual information; Written communication formats; Customer service and customer care; Appendices - Guidance on exam preparation; Undertaking CIM assignments and integrative project; Answers and debriefings; Curriculum information and reading list; Index.

Zusätzliche Informationen

GOR004367357
9780750659550
0750659556
Customer Communications in Marketing: 2003/2004 Alison Cheeseman
Alison Cheeseman
CIM Coursebook
Gebraucht - Gut
Broschiert
Taylor & Francis Ltd
2003-07-01
296
N/A
Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
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