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The 22 Immutable Laws of Branding Al Ries

The 22 Immutable Laws of Branding von Al Ries

The 22 Immutable Laws of Branding Al Ries

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Zusammenfassung

Two marketing experts present a comprehensive guide to building a product into a recognized and respected brand and share their radical strategies for marketing effectively on the Internet, urging readers to mix the old with the new when making a marketing plan, in a volume that contains The 22 Immu

The 22 Immutable Laws of Branding Zusammenfassung

The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand Al Ries

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand-and provides the step-by-step instructions you need to do so. The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.

The 22 Immutable Laws of Branding Bewertungen

Indispensable to anyone seeking to build a business into a recognized brand. -- --Philip J. Romano, CEO, Romano Enterprises Al Ries demonstrates that marketers need two skills: building a brand and keeping it alive. Through stellar company profiles and keen insights, this book will show them how. -- --Philip Kotler, Professor of International Marketing, J.L. Kellogg Graduate School of Management, Northwestern University Anyone looking to market their comapay successfully has to read The 22 Immutable Laws of Branding. -- --Patrick M. Sullivan, CEO, SalesLogix Provides a worthwhile addition to the branding library. This book's worth buying. -- --Atlanta Business Chronicle If you want to...lasso consumers and burn brand identity into their minds, read this book. -- --Advertising Annual 1999

Über Al Ries

Al Ries and his daughter and business partner Laura Ries are two of the world's best-known marketing consultants, and their firm, Ries & Ries, works with many Fortune 500 companies. They are the authors of The 22 Immutable Laws of Branding and The Fall of Advertising and the Rise of PR, which was a Wall Street Journal and a BusinessWeek bestseller, and, most recently, The Origin of Brands. Al was recently named one of the Top 10 Business Gurus by the Marketing Executives Networking Group. Laura is a frequent television commentator and has appeared on the Fox News and Fox Business Channels, CNN, CNBC, PBS, ABC, CBS, and others. Their Web site (Ries.com) has some simple tests that will help you determine whether you are a left brainer or a right brainer.

Zusätzliche Informationen

GOR001491619
9780060007737
0060007737
The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand Al Ries
Al Ries
Gebraucht - Sehr Gut
Broschiert
HarperCollins Publishers Inc
20110320
272
N/A
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