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Persuading People Robert Cockcroft

Persuading People par Robert Cockcroft

Persuading People Robert Cockcroft

État - Très bon état
Disponible en seulement 1 exemplaire(s)


This book suggests ways of actively enhancing the persuasive skills of the student or general reader, through insights gained from analysing ancient and modern rhetoric.

Persuading People Résumé

Persuading People: An Introduction to Rhetoric Robert Cockcroft

This fascinating and practical book explores persuasive techniques in the English language, and is the ideal introduction for students and others with a professional interest in persuasion. Using a wide range of lively and accessible illustrative material, Robert Cockcroft and Susan Cockcroft unpick the complexities of persuasive language - both written and spoken - and enable readers to develop and enhance their rhetorical skills. Now thoroughly revised and expanded, the second edition of this successful text includes: - developed application of cognitive linguistic theory, which sheds new light on the emotional and logical powers of persuasion - extended and updated examples of rhetoric in action - clear pointers for further study to allow readers to continue their exploration into rhetorical theory and practice - a new final chapter which invites readers to practice their skills using updated versions of traditional rhetorical exercises.

Persuading People Avis

'...a highly valuable tool for linguists and literary critics, offering an updated presentation of ancient rhetoric, as reinterpreted for the present day. It is an attractive, friendly book, which reads very well...' - Raquel Hidalgo Downing, Estudios Ingleses de la Universidad Complutense

À propos de Robert Cockcroft

ROBERT COCKCROFT was formerly Lecturer in Rhetoric, Department of English Studies, University of Nottingham, UK. His previous publications include Rhetorical Affect in Early Modern Writing (2003), also published by Palgrave Macmillan. SUSAN COCKCROFT is a tutor in English Language at the University of Nottingham, UK, and Principal Examiner in A-level English Language and Literature. She has written several books on language and is currently working on grammar and gender in historical texts.


Acknowledgements Preface Introduction: Rhetoric Defined Personality and Stance Pathos and Emotional Engagement Reason: The Resources of Argument Reason: Choice and Judgement The Persuasive Process The Persuasive Repertoire Practising Persuasion Conclusion Appendix A: More on the Models Appendix B: Further Rhetorical Devices Appendix C: A Finding List for Rhetorical Devices Bibliography Index

Informations supplémentaires

Persuading People: An Introduction to Rhetoric Robert Cockcroft
Occasion - Très bon état
Palgrave USA
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