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Innovation By Thomas Kuczmarski

Innovation by Thomas Kuczmarski

Condition - Very Good
$7.99
Only 1 left

Summary

Presents a results-oriented program to help senior executives and managers develop an innovative mindset throughout the entire organization, incorporating leadership strategies, ways to overcome resistance, techniques for meeting goals and resource allocation, and eight building blocks of innovatio

Innovation Summary

Innovation by Thomas Kuczmarski

Give your students the edge in the marketplace--the ability to understand and manage the process of innovation and new product development, the force driving today's economy. This book introduces a strategic, results-oriented program that helps students understand how to develop and foster an innovation mindset among everyone in an organization. It discusses how to overcome the aversion to risk that typically impedes the innovation process, along with techniques on how to link innovation to corporate strategies.

Table of Contents

  1. 1. What Is Innovation? 2. Innovation Strategy 3. Is an Innovation Mindset Necessary? 4. Innovation and Rising Stock Values 5. Preparing to Spread the Innovation Gospel 6. Laying the Foundation of an Innovation Mindset 7. The Seven-Day Innovation Summit 8. From Mindset to Results

Additional information

GOR002564506
9780844233246
0844233242
Innovation by Thomas Kuczmarski
Used - Very Good
Hardback
McGraw-Hill Education - Europe
1996-01-01
224
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Innovation