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Business Communications with Grademax By Raymond Lesikar

Business Communications with Grademax by Raymond Lesikar

Condition - Very Good
$8.99
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Summary

Provides both the student and the instructor with the tools needed to navigate through the complexity of the modern business communication environment. This book also includes realistic examples that are both consumer- and business-oriented.

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Business Communications with Grademax Summary

Business Communications with Grademax by Raymond Lesikar

Business Communication: Making Connections in a Digital World, 11/e by Lesikar, Flatley, and Rentz provides both student and instructor with all the tools needed to navigate through the complexity of the modern business communication environment. At their disposal, teachers have access to an online Tools & Techniques Blog that continually keeps them abreast of the latest research and developments in the field while providing a host of teaching materials. Business Communication attends to the dynamic, fast-paced, and ever-changing means by which business communication occurs by being the most technologically current and pedagogically effective books in the field. It has realistic examples that are both consumer-and business-oriented.

About Raymond Lesikar

Faculties of University of North Texas, Louisiana State University at Baton Rouge, The University of Texas at Austin, and Texas Christian University. His contributions to the literature include 6 books and numerous articles. He is a Fellow, Distinguished Member, and former president of the Association for Business Communication. He hold membership in SWFAD and is a former president of the Southwest Social Science Association. Professor of Information and Decision Systems at San Diego State University, where she teaches various courses in business communication. Additionally, she has served as a Fellow at the universitys Center for Teaching and Learning and as a Qualcomm Fellow in the pICT (people, Information, Communication, and Technology) program. She received her B.B.A., M.A., and Ph.D. from the University of Iowa. Dr. Flatley is active in numerous professional organizations, including the Association for Business Communication, the California Business Education Association, Delta Pi Epsilon, and the National Business Education Association. She has served as president of the Association for Business Communication and is a distinguished member of the Association. The California Business Education Association recently named her Business Educator of the year for the senior college/university level. Additionally, she has served as an editorial board member for the Delta Pi Epsilon Journal, associate editor for the Journal of Business Communication and editor for the NABTE Review. Currently she is a reviewer and member of the editorial review board for the Journal of Education for Business. Her current research interests involve using technology to assist with the communication process. Her research spans the investigation of the effective use of blogs to making good channel choices to using video email and various wireless technologies Dr. Kathryn Rentz is a Professor of English at the University of Cincinnati. She taught her first business writing class as a doctoral student at the University of Illinois at Urbana-Champaign in the early 1980s and has been teaching workplace writing ever since. She helped establish the University of Cincinnatis professional writing program and has served as its coordinator. She has also won the English Departments teaching award, directed the departments graduate program, and helped direct the composition program.Dr. Rentzs affiliation with the Association for Business Communication goes back to her beginnings as a business writing teacher. She has performed many roles for the ABC, including serving on the board of directors and chairing the publications board. She served two terms as an Associate Editor of the Journal of Business Communication and was Interim Editor from 20002001, for which she won the Francis W. Weeks Award of Merit. In 2008 she won the ABCs Meada Gibbs Outstanding Teacher Award. In 2011 she was elected Second Vice President for the association. She served as President in 20132014 and Past President in 20142015.Dr. Rentz has published articles on business communication pedagogy and research in such journals as Business Communication Quarterly, the Journal of Business Communication, Technical Communication Quarterly, and the Journal of Business and Technical Communication. She has participated in many professional meetings and seminars over the years and is always learning from her colleagues and her students.

Table of Contents

PART ONE: IntroductionChapter One: Communication in the WorkplacePART TWO: Fundamentals of Business WritingChapter Two: Adaptation and the Selection of WordsChapter Three: Construction of Clear Sentences and ParagraphsChapter Four: Writing for EffectPART THREE: Basic Patterns of Business MessagesChapter Five: The Writing Process and an Introduction to Business MessagesChapter Six: Directness in Good-News and Neutral MessagesChapter Seven: Indirectness in Bad-News MessagesChapter Eight: Indirectness in Persuasive MessagesChapter Nine: Strategies in the Job-Search ProcessPART FOUR: Fundamentals of Report WritingChapter Ten: Basics of Report WritingChapter Eleven: Report Structure: The Shorter FormsChapter Twelve: Long, Formal ReportsChapter Thirteen: GraphicsPART FIVE: Other Forms of Business CommunicationChapter Fourteen: Informal Oral CommunicationChapter Fifteen: Public Speaking and Oral ReportingPART SIX: Cross-Cultural, Correctness, Technology, ResearchChapter Sixteen: Techniques of Cross-Cultural CommunicationChapter Seventeen: Correctness of CommunicationChapter Eighteen: Technology-Enabled CommunicationChapter Nineteen: Business Research MethodsAppendixes

Additional information

CIN000235271
9780073317090
0073317098
Business Communications with Grademax by Raymond Lesikar
Used - Very Good
Hardback
McGraw-Hill Education - Europe
2006-12-16
639
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

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