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Org Design for Design Orgs Peter Merholz

Org Design for Design Orgs By Peter Merholz

Org Design for Design Orgs by Peter Merholz


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Summary

This practical guide provides guidelines for creating and leading design teams within your organization, and explores ways to use design as part of broader strategic planning.

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Org Design for Design Orgs Summary

Org Design for Design Orgs by Peter Merholz

Design has become the key link between users and today's complex and rapidly evolving digital experiences, and designers are starting to be included in strategic conversations about the products and services that enterprises ultimately deliver. This has led to companies building in-house digital/experience design teams at unprecedented rates, but many of them don't understand how to get the most out of their investment. This practical guide provides guidelines for creating and leading design teams within your organization, and explores ways to use design as part of broader strategic planning. You'll discover: Why design's role has evolved in the digital age How to infuse design into every product and service experience The 12 qualities of effective design organizations How to structure your design team through a Centralized Partnership Design team roles and evolution The process of recruiting and hiring designers How to manage your design team and promote professional growth

About Peter Merholz

Peter Merholz is President and one of the co-founders of Adaptive Path. For more than six years, he has been instrumental in developing the company's world-class consulting, training, and public events. Kristin Skinner is Managing Director at Adaptive Path where she established and leads the Design Program Management practice. She has shaped and lead over 40 of the firm's most strategic and complex projects and programs, working directly with C-suite stakeholders in the Fortune 50. She is also Head of Design Management at Capital One, an emerging function to address rapid growth in the design organization.

Additional information

CIN1491938404G
9781491938409
1491938404
Org Design for Design Orgs by Peter Merholz
Used - Good
Paperback
O'Reilly Media, Inc, USA
20160826
198
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in good condition, but if you are not entirely satisfied please get in touch with us

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