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Think Like a UX Researcher David Travis (System Concepts, London, UK)

Think Like a UX Researcher By David Travis (System Concepts, London, UK)

Think Like a UX Researcher by David Travis (System Concepts, London, UK)

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$56,99
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Summary

This book aims to bridge the gap between UX content that is authoritative but at the same time easily digestible. It contains a series of essays on UX research. Although the book could be read from cover to cover, our assumption is that user researchers will dip in and out of the book, somewhat like a bedside or coffee-break reader.

Think Like a UX Researcher Summary

Think Like a UX Researcher: How to Observe Users, Influence Design, and Shape Business Strategy by David Travis (System Concepts, London, UK)

Think Like a UX Researcher will challenge your preconceptions about user experience (UX) research and encourage you to think beyond the obvious. You'll discover how to plan and conduct UX research, analyze data, persuade teams to take action on the results and build a career in UX. The book will help you take a more strategic view of product design so you can focus on optimizing the user's experience. UX Researchers, Designers, Project Managers, Scrum Masters, Business Analysts and Marketing Managers will find tools, inspiration and ideas to rejuvenate their thinking, inspire their team and improve their craft.

Key Features

  • A dive-in-anywhere book that offers practical advice and topical examples.
  • Thought triggers, exercises and scenarios to test your knowledge of UX research.
  • Workshop ideas to build a development team's UX maturity.
  • War stories from seasoned researchers to show you how UX research methods can be tailored to your own organization.

    • About David Travis (System Concepts, London, UK)

    David Travis has been carrying out ethnographic field research and running product usability tests since 1989. He has published three books on user experience and over 30,000 students have taken his face-to-face and online training courses. He has a PhD in Experimental Psychology. Philip Hodgson has been a UX researcher for over 25 years. His work has influenced design for the US, European and Asian markets, for everything from banking software and medical devices to store displays, packaging and even baby care products. He has a PhD in Experimental Psychology.

    Table of Contents

    Contents

    Introduction vii

    Acknowledgments xi

    1 Setting the Stage 1

    The Seven Deadly Sins of UX Research 2

    Think Like a Detective 10

    The Two Questions We Answer with UX Research 18

    Anatomy of a Research Question 21

    Applying Psychology to UX Research 28

    Why Iterative Design Isn't Enough to Create Innovative Products 33

    Does your Company Deliver a Superior Customer Experience? 38

    2 Planning User Experience Research 43

    Defining Your UX Research Problem 44

    How to Approach Desk Research 51

    Conducting an Effective Stakeholder Interview 56

    Identifying the User Groups for Your UX Research 64

    Writing the Perfect Participant Screener 69

    Arguments Against a Representative Sample 75

    How to Find More Usability Problems with Fewer Participants 81

    Deciding on Your First Research Activity with Users 85

    3 Conducting User Experience Research 89

    Gaining Informed Consent from Your Research Participants 90

    What Is Design Ethnography? 96

    Structuring the Ethnographic Interview 100

    Writing Effective Usability Test Tasks 106

    The Five Mistakes You'll Make as a Usability Test Moderator 110

    Avoiding Personal opinions in Usability Expert Reviews 116

    Toward a Lean UX 121

    Controlling Researcher Effects 128

    4 Analyzing User Experience Research 135

    Sharpening Your Thinking Tools 136

    UX Research and Strength of Evidence 145

    Agile Personas 150

    How to Prioritize Usability Problems 156

    Creating Insights, Hypotheses and Testable Design Ideas 160

    How to Manage Design Projects with User Experience Metrics 166

    Two Measures that Will Justify Any Design Change 173

    Your Web Survey Is a Lot Less Reliable than You Think 177

    5 Persuading People to Take Action on the Results of User

    Experience Research 183

    Evangelizing UX Research 184

    How to Create a User Journey Map 195

    Generating Solutions to Usability Problems 203

    Building UX Research Into the Design Studio Methodology 208

    Dealing with Common objections to UX Research 215

    The User Experience Debrief Meeting 221

    Creating a User Experience Dashboard 228

    Achieving Boardroom Influence 234

    6 Building a Career in User Experience 241

    Hiring a User Experience Leader 242

    A Tool for Assessing and Developing the Technical Skills of

    User Experience Practitioners 248

    Going Beyond Technical Skills: What Makes a Great UX

    Researcher? 260

    How to Wow People with Your UX Research Portfolio 267

    A Week-by-Week Guide to Your First Month in a UX Research

    Role 273

    The Reflective UX Researcher 278

    Endnotes 283

    Index 289

    Additional information

    GOR011676145
    9781138365292
    1138365297
    Think Like a UX Researcher: How to Observe Users, Influence Design, and Shape Business Strategy by David Travis (System Concepts, London, UK)
    David Travis (System Concepts, London, UK)
    Used - Like New
    Paperback
    Taylor & Francis Ltd
    20190124
    294
    N/A
    Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
    The book has been read, but looks new. The book cover has no visible wear, and the dust jacket is included if applicable. No missing or damaged pages, no tears, possible very minimal creasing, no underlining or highlighting of text, and no writing in the margins

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