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Foundations and Trends (R) in Marketing Books
Foundations and Trends (R) in Marketing Books
Eye Tracking for Visual Marketing
by Michel Wedel
New
€79.09
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Customer Lifetime Value
by V. Kumar
New
€79.19
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Ethnography in Marketing and Consumer Research
by Alladi Venkatesh
New
€80.39
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The Competition between National Brands and Store Brands
by Raj Sethuraman
New
€95.59
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Choice Models in Marketing
by Sandeep R. Chandukala
New
€72.79
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Culture and Consumer Behavior
by Chi-yue Chiu
New
€53.89
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Market Response and Marketing Mix Models
by Douglas Bowman
New
€73.99
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Consumers' Purchase Intentions and Their Behavior
by Vicki Morwitz
New
€46.19
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Revenue Management
by Sheryl E. Kimes
New
€58.89
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Brand Attachment
by C. Whan Park
New
€45.99
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Multichannel Retailing
by Huan Liu
New
€71.49
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Promotion Dynamics
by Scott A. Neslin
New
€85.39
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Modeling Dynamic Relations Among Marketing and Performance Metrics
by Koen H. Pauwels
New
€71.49
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Consumer Financial Behavior
by W. Fred Van Raaij
New
€74.29
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