LARRY ROCKOFF has been involved with SQL and business intelligence development for many years. His primary area of interest is using reporting tools to explore and analyze data in complex databases. He holds an MBA from the University of Chicago, with a specialization in Management Science. He currently works with data warehouse and reporting applications for a major retail pharmacy. He also maintains a website that features book reviews on technology topics, focusing on analytics and business intelligence as well as broader societal issues at larryrockoff.com