Corporate Identity: Making Business Strategy Visible Through Design by Wally Olins
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Corporate Identity
Summary
An exploration of how big business manages to keep itself in the public eye. It shows: how identity is crucial to market share; how it plays a central role in expansion and diversification; and how it is vital to both effective recruitment and a flourishing corporate culture.
Corporate Identity Summary
Additional information
GOR001589480
9780500278086
0500278083
Corporate Identity: Making Business Strategy Visible Through Design by Wally Olins
Used - Very Good
Paperback
Thames & Hudson Ltd
1994-09-05
224
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
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