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Retailing Tony Kent

Retailing By Tony Kent

Retailing by Tony Kent

Reviews:
£3.49
New RRP £48.99
Condition - Very Good
Only 4 left
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Summary

Retailing provides a clear and comprehensive introduction to the contemporary issues in retailing.
The text moves from an overview and context of retailing to more detailed coverage of the key aspects of retail management.

Retailing Summary

Retailing by Tony Kent

Retailing provides a clear and comprehensive introduction to the contemporary issues in retailing. Designed specifically for advanced undergraduates and postgraduate students, the text seeks to offer an accessible and up to date look at retailing.
The text moves from an overview and context of retailing to more detailed coverage of the key aspects of retail management. Equally, it covers the more recent issues of internet shopping and globalisation.

Retailing Reviews

'[This text] represents a much needed, comprehensive and up-to-date retailing text, suitable for use at any undergraduate or masters level. It is well referenced and researched, with empirical bases for the content rather than...vague assertions'. - Charles Dennis, Brunel University, UK '[Retailing] will be offering something new in terms of a text on retail management from a British perspective that has long been needed.' - Ruth Murphy, University of North London, UK 'At last, an authoritative and comprehensive guide to retailing.The book is essential reading both in and outside the workplace. And that includes not only students, but also teachers and trainers, as well as all senior management. We need more books like this.' - Martin Hall, Retail Education Partnership's Lead Consultant

About Tony Kent

TONY KENT worked in industry for many years in various buying positions, including for K Shoes, Boots and Arcadia. In 1993 he joined the London Institute, where he set up their retail degree programme which he continues to run as Principal Lecturer, alongside his consultancy work.

OGENYI OMAR is currently senior lecturer at South Bank University Business School, and has previously worked at both Manchester Metropolitan University and the London Institute. He is the author of Retail Marketing (1999, Pearson Education).

Table of Contents

Preface.- PART 1:THE RETAIL ENVIRONMENT.- Retailing in the Economy.- The Changing Retail Environment.- Channels of Distribution.- Competitive Strategies in the Retail Industry.- International Retailing.- PART 2: STRATEGIC RETAIL FUNCTIONS.- Marketing Functions in Retailing.- Financial Planning and Control.- Retail Location Strategy.- Human Resource Management.- PART 3: MERCHANDISE MANAGEMENT.- Product Planning and Selection.- Supply Chain Management.- Inventory Management and Control.- Retail Pricing: Policies and Practice.- PART 4: OPERATIONAL MANAGEMENT.- Store Design.- Retail Communications.- Customer Service.- PART 5: NEW DEVELOPMENTS IN RETAILING.- Information Technology in Retailing.- Non-store and Retailing on the Internet.

Additional information

GOR002671511
9780333997697
0333997697
Retailing by Tony Kent
Tony Kent
Used - Very Good
Paperback
Palgrave Macmillan
20021213
544
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Retailing