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Slab Serif Type Steven Heller

Slab Serif Type By Steven Heller

Slab Serif Type by Steven Heller


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Summary

Since being introduced in the 19th century, when they were considered the bastard cousins of more refined serif types, slab serif typefaces have become ubiquitous. Following the cult typography volumes Scripts, Shadow Type and Stencil Type, this volume artfully selects classic examples to present fresh and unexpected typographic ideas.

Slab Serif Type Summary

Slab Serif Type: A Century of Bold Letterforms by Steven Heller

Since being introduced in the 19th century, when they were considered the bastard cousins of more refined serif types, slab serif typefaces have become ubiquitous. Prized for their bold visual impact and versatility, they are used on a broad variety of demonstrative communications, from posters and newspapers to product packaging. In 1931, Morris Fuller Benton created the Stymie typeface, a reworking of a slab serif type popular in Europe at that time: Memphis. The IBM logo is one of the most famous slab serif marks: it began as Stymie and was refined by Paul Rand. Slabs come in many iterations and are recognized as a face with many characters - and nationalities.
Following the cult typography volumes Scripts , Shadow Type and Stencil Type , this new volume artfully selects classic examples to present fresh and unexpected typographic ideas. The authors employ their decades of combined experience as art directors to present hundreds of wonderful examples in a visual resource that will delight and inspire today's designers.

About Steven Heller

Steven Heller is co-chair of the MFA Design: Designer as Author programme at the School of Visual Arts, New York. He is the author of many books, including Stencil Type, Graphic, Typography Sketchbooks, New Ornamental Type and New Vintage Type, all published by Thames & Hudson. Louise Fili is director of Fili Design, a New York-based design studio specializing in vintage typographic treatments.

Table of Contents

Introduction * American * Italian * French * Dutch * British * German * Bibliography

Additional information

NPB9780500518496
9780500518496
0500518491
Slab Serif Type: A Century of Bold Letterforms by Steven Heller
New
Paperback
Thames & Hudson Ltd
2016-08-04
352
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a new book - be the first to read this copy. With untouched pages and a perfect binding, your brand new copy is ready to be opened for the first time

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