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All-American Ads of the 80s Steven Heller

All-American Ads of the 80s By Steven Heller

All-American Ads of the 80s by Steven Heller


Condition - Good
Out of stock

Summary

The emergence of the digital world signaled a looming change in the advertising industry. Still cash, cocaine, and Calvins were the staples of flagrant consumerism. With cell phones just around the corner and the death of print in the air, advertisers were still devoting substantial dollars to one of the most outrageous, flamboyant, and...

All-American Ads of the 80s Summary

All-American Ads of the 80s by Steven Heller

With the cold war ebbing, crime and inflation at record levels, and movie star-turned-President Ronald Reagan launching a Star Wars of his own, the 1980s did not seem likely to become one of the most outrageous, flamboyant, and prosperous decades of the 20th century. The greed is good mantra on Wall Street spawned the power-dressing, exercise-obsessed Me Generation of Yuppies. The art world enjoyed the influx of capital; computers and video games ruled in the office and at home; and the Rubik's cube craze swept the nation. Leg warmers were big, shoulder pads were bigger and hair was biggest of all.

Whether your heart warms nostalgically at the memory of E.T. and marathon Trivial Pursuit sessions; if you think Ghostbusters and break dancing are totally awesome, this book's for you. To all those who still hear the echoes of I want my MTV: All-American Ads of the 80s will leave you ready to reach out and touch someone. So just do it!

All-American Ads of the 80s Reviews

While a great visual record of print advertising of the time, it's also a social history of the products being sold to Reagan's America. * Creative Review *

About Steven Heller

Steven Heller has produced over 200 books on visual communication and published countless articles in international design magazines. Currently he is cofounder and cochair of the MFA Design program at the School of Visual Arts, New York. Jim Heimann is the Executive Editor for TASCHEN America. A cultural anthropologist, historian, and an avid collector, he has authored numerous titles on architecture, pop culture, and the history of Los Angeles and Hollywood, including TASCHEN's Surfing, Los Angeles. Portrait of a City, California Crazy, and the All-American Ads series.

Additional information

CIN3836588617G
9783836588614
3836588617
All-American Ads of the 80s by Steven Heller
Used - Good
Hardback
Taschen GmbH
2023-04-19
640
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - All-American Ads of the 80s